A lively community of like-minded individuals is the driving force behind any healthy coworking space. As a matter of fact, the Global Workspace Association, one of the biggest workspace association in the U.S.A., stated that “many will come for the amenities of the coworking space, but most will eventually stay because of its people." With that in mind, it is not difficult to see the impact of building a community for your coworking space.
And when it comes to building a lively, energetic and dynamic community, hosting events is one of the best ways to do so.
According to the 2nd Global Coworking Survey, at least 21% of coworking spaces hold at least two events each month.
With the number of total coworking spaces around the world totaling to around 18,000, that means around 3,600 coworking spaces engage in building their communities through event hosting.
Globally, we can assume that around 7000 events related to coworking spaces occur monthly – and these events can range from meetups, book readings, workshops, career improvement or professional classes.
Through these numbers, we can instantly see that there is a growing demand for the hosting of coworking space events – but how can you leverage this data to further build your own coworking community?
Events Are Awesome Because They Bring People Together
Another important data from the 2nd Global Coworking Survey states that on average, most people working in coworking spaces tend to meet at least 2-3 useful acquaintances within 2 months of joining the coworking space.
This data proves to be useful because it explains why coworking spaces are an effective millennial movement – it brings people together.
People who otherwise just stay and work at home would start to build new friends and acquaintances after joining a coworking space.
This leads to socialization, camaraderie and the ability to expand one’s network even further. This data is also the smoking gun why you should start hosting community-driven events in your coworking spaces now.
If people in coworking spaces stay not only to work on their tasks but also to socialize, why not empower them even more through community-hosted events that bring value back to your own coworkers?
Marketing Coworking Space Events Through Online Event Listings
Hosting an event is one thing.
Making sure that people outside the coworking circle become aware of the event is another.
Marketing and pushing your event in the eyes of people is easier than if you have a wide network online – and this can bring people from outside your coworking space community into your events too.
One of the best ways to make sure that the people who matter are aware about your event is to put your event listings on coworking websites such as MyCowork.Space/events
Unlike other online event website such as Event Brite, MyCowork is already part of the coworking space niche and community – which means it would be easier to target the people who matter through our coworking community.
With these tools in your hand and a bit of word-by-mouth marketing on your side, you can be sure that your next coworking space event will be a blast!
Last updated: September 24, 2019
