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Posted 11/02/2019 in Seminars

Brick Bait: The future of in-store customer experience

YBF Ventures 520 Bourke St, Melbourne VIC 3004, Australia
FREE
Brick Bait: The future of in-store customer experience
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Start Time
6:00 PM
End Time
8:00 PM
Start Date
14/03/2019
End Date
14/03/2019

Bricks-and-mortar retail stores are under intense pressure from online competition. Despite the growth of online sales, research shows that people still prefer to shop in the 'real' world. 

What are the strategies retailers can use to attract shoppers and improve customer experience, and what is the role of retail tech innovation at physical retail? 

Monash Business School's Australian Retail and Consumer Studies (ACRS) & YBF Ventures invite you to redefine the future of bricks-and-mortar retail and explore the role of retail tech innovation for future-proofing your strategy. With leading academic and industry thinkers, this is a must-attend event. 

Speakers include:

Stephen Eyears (7-Eleven, Inc.): Company Secretary and Head of Strategy, Innovation and Business Development.

Phil Bishop (Officeworks): Head of Merchandise, Marketing & Supply Chain and Interim Head of Retail, B2B, Online, E-Com & CX. 

Rupert Deans (Plattar): Founder & CEO of leading Augmented Reality (AR) platform.

Dr Eloise Zoppos (Monash University ACRS): Senior Research Fellow.

Dr Rebecca Dare (Monash University ACRS): Managing Director.


Drinks and nibbles provided.

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520 Bourke St, Melbourne VIC 3004, Australia

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